Web Experience Director
& Senior Conversion Strategist
Driving revenue growth through UX, CRO, SEO, and
analytics-led optimization.
What I Do in 15 Seconds
The essentials of what I do.
Lead the strategy, UX, and optimization of complex B2B & B2C ecommerce sites.
Translate analytics into tests that move conversion, not just vanity metrics.
Partner with marketing & dev teams to ship fast and measure everything.
Selected Client Wins
Highlights from projects where I improved performance.
25% Lift in form conversions
Reworked the navigation flow, CTA labels, and form page, resulting in a 25% increase in request-a-quote submissions for client’s flagship product.
17% MoM growth in micro-transactions
Partnered with the content team to launch segment-specific downloads supported by streamlined, high-performing forms. Connected these submissions directly into Microsoft Dynamics through an automated Zapier workflow, fueling a 17% month-over-month increase in micro-transactions.
9% Revenue growth in ecommerce sales
Achieved 867% ROAS and a 9% increase in revenue for the two-month period versus the prior year, generating nearly $1M in sales by enhancing UI elements, optimizing email offers, refining Google Shopping campaigns, and maintaining flat ad spend.
1,200%+ Growth in organic users
For a new SaaS product, I built an SEO- and content-driven growth engine that delivered six months of steady MoM increases and a 1,200%+ lift in traffic and new users.
Where I Add the Most Value
The areas where my experience creates the strongest impact.
Strategy & CRO
- Funnel design & measurement
- A/B & multivariate experiments
- Hypothesis-driven testing
UX & Web Experience
- Navigation & IA
- Form optimization
- Landing pages & templates
Creative & Technical Direction
- Align design & dev around shared goals
- Provide clear direction for faster execution
- Support teams with UX and CRO clarity
Tools & Platforms
The platforms I rely on every day.
My Conversion Process
A simple, disciplined approach to improving conversion.
Discover
Dig into data and align on stakeholder goals.
Diagnose
Map friction points and opportunities.
Design & Test
Design solutions and test what works.
Iterate & Scale
Roll out winners and keep improving.
Brands I’ve Helped
From global manufacturers to high-growth ecommerce brands
About Me
15+ years leading UX, design, web development, and conversion strategy for B2B and B2C brands.
I combine deep technical experience with a revenue-focused mindset to build websites that actually perform — not just look good.